Every player has desire to win. In Holdem, luck is not every thing. It is a mind game.
Any two cards can win a pot for you. Playing every hand may result in more winning mean while it will increase your loss counts. To be a long term winner you should learn and master the game Strategy

If you are a beginner you need to understand some very basic concepts. When your become well versed with the knowledge of rule and rounds of Holdem, You need to know these concepts in order to develop strategy.

Seat Position and Timing :- Timing is everything in some cases, and in poker it certain counts for something. While some cards are playable under some circumstances but may not be in other. Seat position is a key part of the circumstances that dictate whether you should play a hand, or wait for a better opportunity to present itself.

Reading Boards and Cards :-Experience poker players can guess what their opponents have in their hands. As a biginner you may not be able to read your opponents with that level of skill, but if you can take a moment to read the cards on the board, you can tell with certainty what they do not have. Reading the board lets you know what hands are possible, and from there you can use other information from your opponents to know what hands may be possible and act/react accordingly.

Odds :- Often you will find yourself in need of a card to complete their hand. These hands are known as drawing hands. When on a drawing hand, it's nice to know what the odds of your ship actually coming in are. Armed with those odds, you're better able to play your hand correctly. Drawing odds page contains a chart that will tell you the odds of completing your gunshot straight, flush, or three-of-a-kind. Information is power at the table, and this information is part of the basic skills that winning poker players possess. See Odds for more information.

Your Risk Tolerance :- Depending on your playing style, you may want to play more or less aggressively pre-flop. Players who shoot for larger pots, but don't mind a greater chance for losing a few hands will want to raise pre-flop, especially if they are in late position. Some players prefer to be as selective as possible pre-flop, grinding out a winning hand here or there. It really depends on your own style of play, and how you perceive the players around you.

Bluff :- Poker is the game of Money. So Deception can win a pot for you. Bluff is to deceive the other players to think you have a better hand when you actually do not. When they believe, you have better hand, they fold and you win the pot. Bluffing may be a very good idea under some circumstance. But it may cause huge loss. But it can be used as weapon. You should know when to bluff and when not to.